In this episode of The Elusive Consumer, Ellie sits down with Monica Aguilo, a seasoned marketing expert with experience at leading companies like Ford Motor Company, Procter & Gamble, and Nestle. Now spearheading Consumer Insights and Strategy at Manscaped, Monica shares her unique perspective on how data-driven consumer feedback has been a key factor in Manscaped’s rapid growth. From shaping product development to building authentic customer relationships, she delves into the importance of listening to consumers and the surprising insights they’ve gained along the way. This is an insightful conversation on how aligning consumer needs with innovation can drive exponential success.