Discover why the top global brands trust Kadence
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Our China office
Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.
From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.
We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.
We are consistently recognized as one of the top market research agencies globally
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
MRS Young Researcher of the Year
Finalist
— MRS, 2023
ESOMAR Best Congress Paper
Winner
— ESOMAR, 2023
Meet Our Senior Team
Kouei Kaku
Specialist sectors FMCG, Kids Research, Technology Current location ChinaKouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.
Steven Zhou
Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location ChinaSteven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.
Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
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Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We're a trusted fieldwork partner to top-tier organizations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn't stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Our location
See on Google mapsKadence International – China
9A Jiali Building
1228-2 YanAn West Road
Shanghai
200052
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
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In the game of global expansion, one economic behemoth stands above all – China. With a staggering GDP growth rate that averaged 9.52% from 1989 until 2021, the Middle Kingdom has transformed itself into a labyrinth of opportunity. The sheer scale of China’s market has made it a tempting prospect for brands worldwide. Recent success […]
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