Not in the traditional sense.
This regional study by BurdaLuxury, Vero and Kadence draws insights from 2,465 Gen Z and young travelers (ages 16–30) across Singapore, Malaysia, Thailand, Hong Kong, Indonesia, Vietnam, and India. It reveals how they’re building highly personalized, values-driven travel experiences that blend indulgence, purpose, and digital influence.
From boutique stays and eco-conscious splurges to food-inspired itineraries and social media-worthy moments, Asia’s youth are curating their own version of luxury, one that’s flexible, expressive, and deeply experiential.