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In partnership with TikTok, Kadence International conducted a survey across nine Southeast Asian (SEA) markets to explore the platform’s impact in the region. The study involved over 3,400 TikTok users and 25 non-profit organizations and utilized a mixed methodology of online surveys and offline interviews. The findings highlight TikTok’s role in connecting people, expanding income, […]

In the bustling business landscape, a vital metric emerges as a beacon of success: market share. It is a measure that holds the power to shape strategies, unlock opportunities, and gauge a company’s competitive prowess. Yet, understanding the intricacies of market share and effectively harnessing its potential remains a challenge for many. Picture a vibrant […]

Surveys are powerful data collection tools that enable businesses to gather valuable insights, identify opportunities, and make informed decisions. Whether it’s surveying customers, internal team members, or key stakeholders, the data collected through surveys can provide a wealth of information that propels a business forward. However, the quality and reliability of the data collected can […]

Environmental consciousness has taken center stage as a pressing global concern. People from all walks of life are adopting behavior changes and actively seeking ways to protect the environment.  From reducing carbon footprints to embracing renewable energy sources, individuals are increasingly aware of the need to address climate change and preserve the planet for future […]

In market research, recruiting the right participants is not just a mere procedural requirement but the cornerstone of obtaining accurate and meaningful insights. The composition of the participant sample directly influences the validity and reliability of the research outcomes, making it imperative to consider the recruitment process carefully. First and foremost, a key goal of […]

In today’s data-driven business landscape, finding the right balance between human judgment and machine analytics is crucial for making optimal decisions.  As more data becomes available and advanced analytics are refined, we face the challenge of determining when and how to incorporate automation while still leveraging our own expertise.  This article aims to delve into […]

Learn how to design market research surveys that yield meaningful insights into consumer beliefs and behaviors. Market research surveys are powerful tools that help brands better understand current and potential customers. This information can be used to make business decisions based on facts and data — not flimsy gut feelings. But how, exactly, do you […]

We spoke to Nikitha Rathna, Operations Director at Kadence International, based in Singapore, for our “People in Research” series. With extensive experience in the market research industry, Nikitha brings a wealth of knowledge and expertise to the table. The Operations Director role is essential to market research as it enables efficient project execution, timely delivery […]

Recent economic data paints a challenging picture for businesses worldwide. According to the International Monetary Fund’s recent report, global inflation rates are at their highest in over a decade, with several key economies experiencing rates above 5%. This mounting inflationary pressure is the product of a confluence of factors, including supply chain disruptions, labor shortages, […]

We all understand the importance of exemplary customer service and how it affects decision-making. But what about the power of connection? Marketing leaders must understand their customers at a deeper level. One tool that can help achieve this is data. Data-driven insights provide invaluable opportunities to enhance customer experiences, drive engagement, and foster stronger connections. In […]