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What does the future hold for automotive?

The automotive industry has been one of the hardest hit by the pandemic. Cars have lain dormant in driveways for months as a result of lockdowns across the world, and economic shutdowns hit supply chains, with reports of some manufacturers even resorting to flying parts across the world in suitcases. But as consumers emerge into […]

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What does the future hold for the media industry?

When we look the impact of COVID-19 on the media industry it’s a mixed picture. Whilst some areas, like video streaming services, have thrived as a result of increased time at home, others have come to a complete standstill, such as OOH advertising and cinema. But which trends in media will persist? In this article we […]

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What does the future hold for food and beverage?

Over the past few months, COVID-19 has had a significant impact on how we think and behave when it comes to food and beverage (F&B). When lockdowns were implemented in countries around the world, non-essential retailers were closed, dining-in was prohibited, and supply chains were tested. As a result, buying behaviors and attitudes have changed […]

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4 trends to guide your brand into the ‘new normal’

If you are anything like me, amidst the coronavirus and the global lockdown (even as some markets like Vietnam and Vienna are slowly returning to ‘normal’), you would be doing one of 3 things: Staying at home and minimizing social contact Trying to make home-based working happen while balancing all kinds of other personal life […]

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Why the term ‘expert’ is wrong and why we need EXPERTISE

Who do you listen to when it comes to responding to a global pandemic? Doctors? Virologists? Economists? Eccentric Billionaires who operate a ‘space taxi’? Politicians? Surely not politicians!?! The term expert has been losing its social credibility for years – as it has become politicized – and ‘alternative facts’ have risen in social media. It […]

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How to conduct online research in China

Online research has taken off at a faster rate in China compared to other Asian countries. Network coverage across the country is good and as one of the first markets to facilitate social media commerce, Chinese consumers tend to be digitally savvy. This, combined with their familiarity with multi-functional apps like WeChat, means there’s real […]

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How to conduct online research in Japan

Market research in Japan has been transformed by the emergence of online research. While other Asian markets continue to favor more personal, face-to-face techniques, Japanese culture is perfectly suited to this more arms-length approach, especially when it comes to researching conventional, mainstream audiences. Online research means that Japanese consumers don’t have to personally interact with […]

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How to conduct online research in Thailand

With 51 million active social media users – that’s 67% of the total population and 82% of internet penetration – the growing potential for online research in Thailand cannot be ignored.  In a country where the prevailing culture means that people can be reluctant to share their opinions in a group setting, the anonymity of […]

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How to conduct online research in India

Tulika Sheel, Associate Vice President Varun Sahai, Associate Vice President  Sandeep Kaul, Insights Lead  In India, online only accounts for a small share of the market research market. The overwhelming majority of market research projects here take place face-to-face. But the COVID-19 crisis has resulted in brands beginning to consider online options.  The dominance of face-to-face market research […]

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Reimagining the post-COVID future – hypothesizing new normals

Lots of ink has been spilled on various reports and news stories about this pandemic. From its early days in China to its devastating death tolls globally as it spreads to how some markets like Germany and South Korea are slowly opening up their markets to re-establish ‘life as normal’, there has certainly been no […]