[Research Study] AI’s Great Divide: East Vs West.
Is AI a Hero or a Sidekick?
It depends on where you live.
From Asia’s bold embrace to the West’s cautious optimism, our global study reveals how emotion, trust, and culture shape the future of AI.
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What you’ll learn
- Why countries like China and India see AI as a growth engine, and why US and UK consumers still hesitate
- How AI metaphors differ across regions from “calculator” to “Swiss Army Knife”
- What consumers want AI to amplify and what they fear it will replace
- How trust, emotion, and generational divides influence adoption
- What it means for brands building AI tools and experiences
Who this report is for
This study is designed for CMOs, insight leaders, product teams, and strategists looking to navigate the global AI landscape. Whether designing an AI-powered tool or shaping your messaging strategy, these insights will help you localize and lead with empathy.
Methodology
This report is based on an in-depth, multi-market study across five countries — China, India, Japan, the US, and the UK — with comparative data by region, age, and gender. It combines quantitative insights with cultural analysis to decode consumer expectations and metaphors of AI.
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Understand the emotional and cultural forces behind AI adoption and why it’s time to localize your strategy.
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