Knowledge hub

Asia's consuming class is growing, and their tastes are evolving, affording companies interested in leveraging these changes into massive growth. This report is designed for companies looking to grow their presence in Asia. It is based on the analysis of local experts across Kadence International's eight Asian offices: China, India, Singapore, Thailand, Vietnam, Indonesia, the Philippines, and Japan. These countries each embody a unique national and cultural identity, including purchasing trends, consumer characteristics, and brand preferences. Here we examine what drives consumer interest and engagement in individual Asian countries and the region.

Today, and perhaps in 2022 and beyond, what consumers are looking for from the food and beverage industry is very different to pre-pandemic times. New preferences and habits have formed, and so have the expectations within food and beverages. This report examines the trends that will shape the food and beverage industry in 2022 and beyond.

We supported Bloomberg on a programme of research with business decision makers across APAC - from April 2020 to February 2021. From the immediate aftermath of the outbreak to the economic reopening and beyond, we've been with business decision makers at every step of the way.

2021 research by Kadence International reveals the perceptions and usage of common e-wallet providers across different Indonesian markets and regions. In recent years, there has been a shift in the acceptance of contactless transactions in Indonesia fueled by the government’s active support of e-payments. The pandemic accelerated this trend towards digital services as people practiced social distancing and moved online to meet their daily needs. Kadence International recently conducted an in depth online study of e-wallet users profiles, behaviors and preferences. Download and find out more about the key findings of our research!

The automotive industry has been ripe for disruption for years. The pandemic has been the seismic shift needed to influence consumer preferences and the manufacturers are ready to take advantage. To help brands navigate the shifts, we‘ve developed a new report exploring 6 key trends that will influence automotive purchases for 2022 and beyond.

The global health and wellness industry is booming. Already a top priority for consumers before the pandemic, health and wellness have come into even sharper focus, with the industry undergoing significant transformation in response to Covid. Our report explores 4 trends brands need to watch in 2021 and beyond.

It’s inevitable that we’ll see lasting behavioural change as a result of COVID-19. This report explores which of the behaviours adopted during the pandemic will stick and which will disappear once restrictions come to an end.

Covid-19 has transformed consumer behaviour. But what impact has it had on consumers in Thailand and their spending patterns? We spoke to 4,000 consumers in Thailand to find out. Download the report to understand the impact on categories including food and beverage, electronics and cosmetics.

Market research is more important than ever before. But after a tough 2020, many marketers are having to adapt to tighter purse strings. This framework outlines 5 key steps marketers and insight professionals can take to maximise their market research budget and deliver value to their stakeholders. 

Looking ahead to the trends that will shape the coming year is a critical exercise for any business. But in 2021, this is perhaps more significant than ever. What are the key consumer trends in Asia to watch for 2021?