Market Research Agency.

Bespoke insights. Global expertise. Unmatched access.

Complex Research Brief? We bring clarity to your market decisions.

When your brief is complex and your audience elusive, Kadence brings clarity. With deep local insight, global reach, and award-winning methods, we turn data into confidence and competitive edge – across the UK.

Brands We Work With

Bloomberg Media Samsung Panasonic Mitsubishi Mars Arla

Discover insights that drive action

At Kadence International, we believe that powerful decisions are born from meaningful insight—not just data. That’s why our approach to market research is designed to get under the skin of your audience, ensuring every voice is heard, especially the ones others often miss.

Whether you need to understand your customer better, validate a new proposition, or identify fresh opportunities, we bring a unique blend of traditional rigour and modern research tools to the table. So even when the challenge is complex, you’ll leave with answers that are clear, concise and actionable.

Our Market Research Services

Wherever you’re based in the UK—London, Birmingham, Edinburgh—we tailor every study to your market context.
All tailored to your unique business context.

  • Customer & Market Understanding

  • Market Sizing and Entry

  • Segmentation and Usage & Attitude Studies

  • Shopper Research and Customer Satisfaction

  • Concept Testing and Proposition Development

  • Product and Pricing Research

  • Brand Equity and Communications Testing

  • Emerging and Hybrid Research Methods

Still guessing when the stakes are highest?

  • Launching without proof of demand

  • Falling behind while others dominate your category

  • Pitching new ideas without evidence to back them

  • Making big bets with partial insight

Let’s change that.

At Kadence, we’ve empowered over 1,000 brands to navigate market uncertainties and achieve sustainable growth by providing tailored market analyses that inform your next strategic move.

  • Real Data, Real Results

    Not another generic market report.
    We deliver custom insights that answer YOUR specific questions about YOUR market.

  • Global Perspective with Local Expertise

    Our teams across Asia, Europe, and the Americas provide context-rich insights, combining global reach with local understanding.

  • Speed When You Need It

    Because opportunities don’t wait. Get comprehensive market analysis in weeks, not months, without sacrificing accuracy.

From Data to Decisions:
Your Path to Market Clarity

Getting the right market insights shouldn’t be complicated.
Our proven process delivers clear, actionable data—so you can
make smarter business moves with confidence. Here’s how we do it:

  1. 🔍 Discovery & Consultation

    We understand your business goals, challenges, and market research needs.

  2. 📊 Custom Research Plan

    We design a tailored approach using primary research, industry reports, and predictive analytics.

  3. 📈 Data Collection & Market Analysis

    We gather and analyse market trends, competitor insights, and demand forecasts.

  4. 📄 Actionable Insights & Reporting

    Get clear, strategic recommendations—delivered in an easy-to-digest format.

  5. 🚀 Implementation & Ongoing Support

    We help integrate insights into your strategy for real business impact.

Your Market Is Moving. Are You?

→ Get Your Market Opportunity Assessment ←

Discover Why Top Brands Trust Kadence.

We’ll provide clear, actionable insights tailored specifically to your business.

That’s our commitment to quality.

Ready to Discover Your Market’s Potential?
Book your free consultation now

Blog

The Definitive Guide to Concept Testing

Marketing history is full of examples where even the most innovative companies misjudged consumer demand. Juicero attracted $120 million in funding for a Wi-Fi-connected juice press—only for the product to be scrapped within two years after consumers showed little interest. ESPN’s mobile phone service failed to take off due to a high price point and […]

Blog

Southeast Asia’s Wallet Wars Are Shaping a New Consumer Economy.

Cash is disappearing from daily life across Southeast Asia. In 2019, nearly half of all transactions in Asia were made in cash. By 2027, that figure is expected to fall to just 14 percent, according to the Bank for International Settlements. Mobile wallets—once a convenience—are now overtaking physical currency as the region’s default mode of […]

Blog

Inside the Urban Shift Reshaping Consumer Demand.

In 2023, more people moved to Charlotte, North Carolina than to New York City. Once known primarily as a banking hub, Charlotte is now among the fastest-growing metropolitan areas in the United States, with its population increasing by over 15% in the past decade. Its rising appeal is part of a larger pattern: a quiet […]

Blog

How Millennial and Gen X Parents Are Shaping the Markets Targeting Their Children.

Marketers may position Generation Alpha as the next big consumer cohort, but the real power behind their spending lies firmly with their Millennial and Gen X parents. From the designer sneakers children wear to the AI-powered math apps they use, it is parents who dictate the purchases—and, by extension, the market trends. For these parents, […]