Case Study: Product testing
Audience and Methodology: Blind test among 450 hot beverage drinkers recruited through mall intercepts across Indonesia.
Background and Objectives: 
Is our new product the best on the market? 
Our client had been unable to significantly gain share over the market leader. They had developed a new formulation to replace the product they already had on the market.
Kadence was commissioned to assess the new formulation's superiority vs market leader and to give directions for the R&D team to modify the product, if needed.
Insights:
- Kadence assessed that the new formulation was not yet ready to be launched and was able to give precise recommendations to make product improvements
- Ideal range analysis was primarily used by the R&D team to understand which elements to fine-tune and by how much. This led to two subsequent versions which were also tested using the same methodology
- The last round showed a clear win of the revised formulation among current and competitor users and a better performance on all components of taste, as well as directions for future improvement
- The product has since then shown much better results in the market
Output Examples:
