Case Study: Product Potential Analysis
Audience and Methodology: 1097 telephone interviews with livestock producers who treat their animals against parasitic nematodes. Sheep, dairy and beef cattle farmers (breeding stock, growing stock and feedlot operators) across 8 markets: USA, Canada, Brazil, France, Spain, UK, Australia, New Zealand.
Background and Objectives: 
Does our new product have potential and how can communications maximise that potential in each market? 
Our client, a global animal health company, had developed a new product for the treatment of parasitic nematodes in cattle. Kadence was commissioned to help the client understand the market and assess the potential of their new product.
Insights:
- Kadence uncovered the current market landscape, including existing treatment regimes and routes to market
- Kadence sized the potential of the product in each market and identified both drivers and barriers to purchase, which could be tackled through launch marketing communications
Output Examples:
