Case Study: Product Development

Audience and Methodology: 300 CATI interviews with consumers in Singapore

Background and Objectives: New opportunities exist in mobile banking - how do we design an offering within a limited budget but with broad appeal?

Research was required to assess consumer attitudes to, and interest in, a mobile banking concept, and to prioritise the features by understanding what type of functionality consumers look for.

Insights:

We identified the overall likely take up of the new mobile banking concept
We shortlisted the functionality required for both a basic product bundle and a more sophisticated offering

Case Study: Product Development

Audience and Methodology: 300 CATI interviews with consumers in Singapore

Output Examples: