Case Study: Product Development
Audience and Methodology: Desk research, expert interviews, 4 focus groups and 500 in-person interviews with SME credit card holders, across 6 different Asia Pacific markets.
Background and Objectives: 
How do we develop the optimum business plan for growing our commercial card business in Asia amongst SMEs? 
Research addressed the respective market sizes, competitor sets and optimum product offerings across 6 different Asia Pacific markets.
Insights:
- Desk research obtained macro-information on market sizes and segments, and combined with primary survey results, we identified target markets, appropriate product offering and pricing
- Qualitative research assessed business pre-occupations, how a new product could assist SMEs, identifying gaps in the market and strategies to overcome barriers to product acquisition
Output Examples:
