What is the market potential for our new e-based document exchange service for businesses and how much trust is there that our brand can deliver such an offering? 
Background and Objectives: What is the market potential for our new e-based document exchange service for businesses and how much trust is there that our brand can deliver such an offering?
A national postal carrier required in-depth concept testing on their new service, through focus groups, followed by market sizing and segmentation. This also involved a price sensitivity test, and yield analysis at various price points. For this organisation, user acceptance results would determine a go/no-go decision on the new product.
Insights:
