Case Study: Product Configuration Optimisation
Audience and Methodology: 20 in-depth interviews followed by 600 online surveys with fleet managers across the US.
Background and Objectives: 
How do we best optimize our product offerings for each market segment? 
As a leader in their field, our client had, over time, developed numerous product extensions to their core proposition. Some of these features were unused or unknown by their customers and prospects. They wished to uncover which product combinations were attractive to the six specific segments in their market.
Insights:
- A segmentation analysis of feature importance identified a number of segments that differed in terms of how they would use the client's product
- This was overlaid onto the existing segmentation to add depth and understanding to the market
- A simulator was prepared that allowed the client to create different product concepts and to test how these products would perform within their existing market segments
Output Examples:
