Case Study: Product Comms Development
Audience and Methodology: 4 focus groups in each of 16 focus groups across 4 markets (UK, UAE, India and Brazil) among consumers who use their cell phone for work purposes.
Background and Objectives: 
How shall we best position our new mobile device to maximise potential? 
The client had developed a new business smart phone and required pre-launch market feedback to help guide launch communications.
Insights:
- Kadence pinpointed target customers for the mobile phone and gained insight into their mobility needs and behaviour
- We identified differentiating product attributes for the new mobile device, including recommendations for key messages for target customer groups
- Determined that the device’s USPs should develop clear and differentiated market positioning to optimise appeal and compete effectively against similar competitor products
Output Examples:
