Case Study: Point of Sale Evaluation
Annual tracking study utilising Kadence’s innovative Visual Equity method where face-to-face interviews are conducted with store managers and Visual Equity of Point of Sales materials is measured. Over 1,000 retail stores are visited across Malaysia (per wave).
Background and Objectives: 
How do we ensure that the visibility of our brand in retail stores is better than competitors – and maintained? 
Our client realised that visual identity or ‘visual equity’ at point of purchase was key to influencing its product’s take up and required a method to measure ‘visual equity’ relative to size of store and competitors which was trackable over time.
Insights:
- Our ‘visual equity’ technique measured relative size of the retail store and shelf space taken up by promotional mechanics at Point of Sale
- As part of the deliverables for this project, Kadence developed and provided a customised, dynamic, interactive Visual Equity program which enables our client to capture and track space and performance (KPI measures) over time
Output Examples:
