Case Study: Observational U & A

Audience and Methodology: 88 independent foodservice operators in the UK, France, Spain and Switzerland. Full day observations with an embedded 1 hour structured interview. Respondents were responsible for the purchase of Dressings.

Background and Objectives: How can we innovate to make our customers’ lives easier?

Our client had developed a number of innovation and activation projects within the Dressings category but there remained an opportunity to develop new products based on a deeper understanding of the problems, challenges and issues faced by Foodservice Operators. This research was used to form the springboard for future innovation and activation ideas to strengthen our client’s position within this category and to drive overall growth of the Dressings category.

Insights:

Kadence provided a detailed understanding of operating processes within Foodservice establishments
Moreover, we provided the client with the key characteristics of the different channel types
Kadence discovered strategic drivers for the Dressings category to make the category more relevant, exciting and profitable for operators
Kadence identified clear innovation opportunities for the client

Case Study: Observational U & A

Audience and Methodology: 88 independent foodservice operators in the UK, France, Spain and Switzerland. Full day observations with an embedded 1 hour structured interview. Respondents were responsible for the purchase of Dressings.

Output Examples: