Case Study: Medical U&A

Audience and methodology: 8 Focus Groups with anaesthetists who work in Tier 2 or Tier 3 hospitals across China

Background and Objectives: How can we best develop the Chinese market now that we have entered?

Our client, a leading global provider of medical devices used by anaesthetists and ICU doctors and had recently entered China through acquisition. To successfully grow, our client needed to fully understand how best to align their product offering to the needs and demands of the vast and rapidly expanding Chinese market.

Kadence was commissioned to evaluate the Med Reps' performance and fine tune the detailing strategy.

Insights:

Kadence identified there was increasing demand and requirements for ICU services in China, which offered significant growth opportunities for our client
Current brand awareness was established and strategies were developed for improving awareness by aligning with a leading University and leveraging positive brand associations
“No-go“ categories, with current low usage and receptiveness were identified, allowing our client to focus on key target areas that offer optimal returns

Case Study: Medical U&A

Audience and methodology: 8 Focus Groups with anaesthetists who work in Tier 2 or Tier 3 hospitals across China

Output Examples: