Case Study: Market Sizing

Audience and Methodology: 2,427 telephone interviews with consumers with vision correction needs in Australia, China, Korea and Taiwan.

Background and Objectives: What is the potential size of our market in Asia?

Our client was considering developing a new range of products for specific consumer groups in Asia, with specific eye care needs. Prior to ’green-lighting’ product development our client wished to measure the size of the opportunity across various key markets in terms of incidence of target market and eye target condition.

Insights:

The study sized the number of target consumers with the target condition, showing the potential of the product concept
The survey also profiled those receptive to the new product concept and gave insight into the most effective communication channels to inform and influence propensity to trial

Case Study: Market Sizing

Audience and Methodology: 2,427 telephone interviews with consumers with vision correction needs in Australia, China, Korea and Taiwan.

Output Examples: