Case Study: Global Retailer Satisfaction Survey

Audience and Methodology: A mixture of telephone or face-to-face interviews with 4,022 cell phone retailers across 37 countries.

Background and Objectives: How can we increase the likelihood of a retailer being more satisfied with us as a brand and more likely to recommend us to one of their customers?

Our client conducts an annual audit of retailer satisfaction with their products, services and support. Results are used to bonus individual countries and to develop improvement strategies moving forward.

Insights:

Kadence collected KPIs that identified the competitive position of our client relative to their competitors
We identified strengths that could be heavily promoted
We identified weaknesses that needed improvement focus
Strategies were tailored for both global teams and individual local markets

Case Study: Global Retailer Satisfaction Survey

Audience and Methodology: A mixture of telephone or face-to-face interviews with 4,022 cell phone retailers across 37 countries.

Output Examples: