Case Study: Customer Satisfaction - NPS
Audience and Methodology: 42,500 CATI interviews across India amongst the owners of a range of white goods, from washing machines to fridge freezers, and consumer electronics, from DVD to MP3 players, which they had bought in the last 3 to 12 months.
Background and objectives: 
What are the current levels of satisfaction and recommendation amongst our consumers? 
Collection and publication of NPS (Net Promoter Score) of numerous products across our client’s portfolio.
Insights:
- The research provided our client with NPS of the consumer durables owned by the consumer. The NPS helped in highlighting those touchpoints where improvements need to be made and in what format those improvements should be implemented
Output Examples:
