Case Study: Concept, Package and Taste Test
Audience and Methodology: In Hall monadic test in the UK with 200 children and parent paired interviews. Children were aged between 7 and 12 years old.
Background and Objectives: 
Will our new drink concept sell? What pack and what recipe will optimise its potential? 
Our client wished to test the concept of a new product amongst children. This started with testing the concept, followed by the appeal of the packaging and then a comparison of two flavours.
Insights:
- Our research measured whether the product experience and taste lived up to the product concept and packaging
- The research investigated the appeal of the packaging and identified which aspects of the packaging appealed most to the children
- Our research tested two flavours to see if there was an overall preference and provide the client with feedback on these flavours
- Kadence provided the client with the propensity to trial and informed the client of a price point that would give maximum return
Output Examples:
