Case Study: Competitive threat assessment

Audience and Methodology: CATI interviews were conducted with specialist and primary care physicians who had been practicing for between 3 and 30 years, nationwide across Malaysia

Background and Objectives: How do we defend our brand against the increasing number of generics entering the market?

Increased competition in the pharmaceutical market from competitors and generics was threatening the market leading position of our client’s brand. Research was required to understand the changing market dynamics and inform development of a defensive positioning strategy including optimal pricing.

Insights:

The research provided our client with a clearer understanding of both current and estimated impact of competitive threats to the brand and factors influencing this
This informed potential strategies for counteracting these threats with a strong focus on developing a targeted pricing strategy against generics

Case Study: Competitive threat assessment

Audience and Methodology: CATI interviews were conducted with specialist and primary care physicians who had been practicing for between 3 and 30 years, nationwide across Malaysia

Output Examples: