Case Study: Communications Development

Audience and Methodology: 4 Focus Groups and 127 Face-to-Face interviews with intending buyers of MP3 players, aged 15-25 years in two metro cities across India (Delhi and Mumbai).

Background and objectives: Which communications route shall we choose for our upcoming campaign?

The study was conducted to evaluate the two TVC storyboards and two visuals for an outdoor and print campaign. KPIs included Appeal, Message comprehension, Message credibility, Relevance, Image perceptions and persuasiveness.

Insights:

The research provided our client with the most preferred comms route and the most liked creative elements which helped in taking forward the concept

Case Study: Communications Development

Audience and Methodology: 4 Focus Groups and 127 Face-to-Face interviews with intending buyers of MP3 players, aged 15-25 years in two metro cities across India (Delhi and Mumbai).

Output Examples: