Case Study: Car Clinic
Audience and Methodology: 100 interviews with recent buyers of competitive car brands in India, across 3 different segments. Static and dynamic evaluation of the cars was used along with a mix of qualitative and quantitative techniques to obtain holistic feedback from car owners.
Background and Objectives: 
How well is our car received and are there any elements we can fine-tune to optimise the car even further? 
The objective of the study was to evaluate new cars that the client wanted to launch in the Indian market on three main performance criteria: Exteriors, Interiors and Test Drive.
Insights:
- Particular likes and dislikes of the car exteriors, interior and driving experience were identified
- Product image was understood and compared with current competitor vehicles
- Price perceptions were captured with an in-depth understanding of how these were formed
Output Examples:
