Case Study: Brand Evaluation

Audience and Methodology: 900 web interviews across 5 different European markets – the UK, Germany, France, Spain & Italy - with vets and vet nurses (technicians). Respondents were contacted by telephone where a short screening / recruitment interview was conducted before a link to a self complete web survey was sent through our automated ‘Recruit-to-Web’ approach.

Background and Objectives: How should we refine and improve our marketing communications strategy as the market changes and develops?

Our client, a major player in the flea and tick category for cats and dogs, wished to implement a KPI measurement programme that will be run annually to track the effects of their marketing strategy and provide input as to how it can be improved going forward. KPIs collected included: awareness, penetration, conversion, satisfaction and loyalty.

Insights:

The research uncovered the strengths and weaknesses of our client’s product
We identified communications strategies that would convert non users into users
We identified communications strategies that would convert partial users into primary users

Case Study: Brand Evaluation

Output Examples: