Case Study: Ad Tracking
Audience and Methodology: 453 telephone interviews among UK consumers, supplemented with a boost of 102 online interviews among students (‘at risk’ group). All respondents had a Carbon Monoxide producing appliance in their home and were responsible for independently organising visits from tradespeople.
Background and Objectives: 
Is our ‘Carbon Monoxide poisoning’ awareness campaign working? 
The public gas safety body had been undertaking multi-media and multi-channel marketing initiatives in order to educate consumers as to the dangers and threats of Carbon Monoxide poisoning in the home".
Our client wished to assess the impact and success of these initiatives.
Insights:
- Kadence measured and tracked key consumer metrics of: Consumer Awareness, Knowledge, Behaviour, Action
- In addition the project created positive PR which gave an overview of the study and received considerable media exposure
Output Examples:
