Case Study: Ad Testing
Audience and Methodology: 4,200 Face-to-Face interviews with smokers aged 16-44 who watch TV, across India.
Background and Objectives: 
Has our national TV campaign impacted smoking habits? 
To assess the Media Impact of the Anti-smoking TVC and measure changes in knowledge, attitude and behaviours of smokers.
Insights:
- The research provided the client with trends in terms of commitment to quitting smoking across the population. Campaign recall was quantified and cross-analysed with communication objectives around long-term health and passive smoking to demonstrate the impact of the campaign on these KPIs
Output Examples:
