Case Study: A&U
Audience and Methodology: 1,000 CATI Interviews across 10 countries with consumers who have conducted home improvements or renovations in the last 5 years, or are planning on doing so in the next 12 months. Additionally, 1,213 CATI Interviews with trade people in the same markets responsible for supplying or specifying internal or external doors in residential dwellings.
Background and Objectives: 
How is our brand performing in Europe relative to the competition? 
One of the world’s leading door manufacturers wished to benchmark the brand awareness of its European sub-brands against its parent brand. Kadence was also commissioned to measure the current performance of its European brands on key scorecard measurements such as service, delivery, ordering and product.
Insights:
- This research benchmarked our client’s brand performance
- It also helped the client to understand the degree to which its sub-brands are perceived to be attached to the parent brand and the equity that the parent brand was delivering
- Conversion analysis was used to identify markets which had awareness issues and markets which had performance perception issues
Output Examples:
