People

Matthew Coulter - Managing Director, China

Matthew works with some of the biggest companies in the world and is a respected practitioner and consultant to their business strategy and brands.Matthew manages clients’ regional projects in Asia from project design, through project management to analysis, delivery and into long-term client relationships.

Matthew consults with clients to fully understand their business and delights them with insightful and inspiring deliveries.

He provides accurate and insightful market landscaping, customer satisfaction, segmentation, pricing, concept testing and competitor analysis. Born in Hong Kong, Matthew relishes living in Asia and working with clients to identify, seize and enjoy opportunities as their markets evolve and develop in the 21st century.

Celia Cheng - Insight Manager

Celia is a quantitative research specialist with market leading skills across a broad range of techniques including segmentation, pricing, customer satisfaction and market sizing.

Celia graduated with a degree in statistics from Plymouth University UK. Prior to joining Kadence in 2008 she had 4 years experience of quantitative research in Asia.  Celia is a highly intelligent, enthusiastic and inspiring colleague who brings energy and excitement to every project.

Email: ccheng@kadence.com

Jen Cheung - Insight Manager

Jen is an expert at delivering research findings at a strategic consultancy level. She understands clients’ research objectives and provides insightful contributions to their business strategies.

Jen manages clients’ regional projects in Asia across markets as diverse as SME, Healthcare, Construction and Information.
Jen spent 2 years at Leeds University where she gained a distinction in Marketing and Market Research.

Email: jcheung@kadence.com